World Usability Day 2017 Berlin | AI assistants in work settings – How do we overcome challenges of voice based AI systems in shared spaces?

AI assistants in work settings – How do we overcome challenges of voice based AI systems in shared spaces?

AI assistants become part of our work life and replace traditional process oriented software solutions. Voice activated AI assistants as they are used in daily life might set a UX baseline but are designed for different user needs and goals. Thinking of a voice activated AI assistant in a Marketing task environment, we wanted to understand how user needs can be fulfilled and how usage in a work setting is different to well accepted AI assistants like Google and Siri. Our research discovery process revealed pragmatic and situational user concerns which were based on the work setting. Voice activation seemed to be invasive, intrude social environment and perceived as “artificial” in work settings. We determine design to play a key role and a mediator to overcome perceived challenges. Therefore, best practices and discovery process will be discussed.

Ort & Zeit

Event Hours(1)

  • MOA 9/10

    13.45 – 14.15

    Laura Zeidler & Ron Griffiths
    Market Logic Software AG

Speaker

Laura Zeidler

Laura Zeidler is a Lead UX Researcher at Market Logic Software, an enterprise software firm that provides cognitive insight platforms to help global Marketing organizations to succeed. Laura has lead successful UX and usability engineering projects in aviation, automotive, software and mobile. Her scientific background in Human Factors Engineering and project experience enables her to create research settings that identifies user´ needs and translate them into actionable findings.

Firma: Market Logic Software AG

Ron Griffiths

Ron Griffiths is the Design Director for Market Logic Software, an enterprise SaaS provider of research and insights platforms that leverage cognitive capabilities to allow large-scale global marketing organizations to gain valuable insights about their markets, products and customers. For the past 19 years, Ron has worked for global brands on UX, interface design, brand development and advertising projects and has led and built creative teams in Europe and the US.

Firma: Market Logic Software AG